The 2024 season of the WBBL has turn out to be essentially the most watched ever throughout Foxtel Group platforms Foxtel, Kayo Sports activities, Foxtel Now, Foxtel Go and Binge, up 41% year-on-year, together with report streaming audiences. It’s the fourth consecutive yr of progress.
In complete, 132 million minutes have been streamed throughout the platform.
Foxtel Group, Government Director – Business Sport, Rebecca McCloy mentioned: “Congratulations to Cricket Australia on a profitable decade of WBBL. We’ve are thrilled to have been a part of this progress story. It’s nice to have such a top quality competitors as a part of our ‘Summer time of Cricket’ schedule.
“As we’ve got grown our protection of the WBBL, it’s unbelievable to see viewing and engagement develop too. Now we have and can proceed to champion girls’s sport, offering premium platforms to showcase the expertise and competitions. The WBBL’s introduction on Binge additional extends its attain and we’re thrilled the Ultimate, and this season, has been obtained so positively.”
Government Normal Supervisor of Huge Bash Leagues at Cricket Australia, Alistair Dobson, mentioned: “The WBBL is the world’s greatest cricket league for ladies, delivering top of the range cricket for our passionate fan base.
“This yr’s report audiences exemplify our broadcast companions’ dedication to the ladies’s sport, producing world class content material in prime time, that includes the most effective gamers in the most effective venues.”
In the meantime the 2024 AFLW season was the very best streamed of all time throughout Foxtel Group platforms Kayo Sports activities, Foxtel Go, Foxtel Now and Binge, up 61% year-on-year. Throughout the season, 179 million minutes have been streamed.
Linear audiences on Foxtel have been additionally up, rising 12% year-on-year. Collectively, throughout the Foxtel Group, audiences grew 29% year-on-year. The 2024 season was the most effective performing throughout Foxtel Group since 2018.
FOX Footy Normal Supervisor Michael Neill mentioned: “How unbelievable is it to see this form of progress for ladies’s sport? I’m thrilled our protection, and the competitors, has been obtained very well by followers. It exhibits that our partnership with the AFL, and our dedication to develop girls’s sport is working. Congratulations to the AFLW, and the North Melbourne Kangaroos, on what was an unimaginable season.
“The AFLW and AFL on FOX Footy this yr broke data throughout the board. As we head into 2025, we’re excited to raise our protection with extra commentators and extra methods to carry audiences nearer to the motion.”
Binge added sport this previous weekend with the AFLW Grand Ultimate and WBBL Grand Ultimate each out there.
