EXCLUSIVE:
They had been launched in July as a part of Seven Information‘ daring ambitions to draw new audiences however this week Horoscopes have vanished with out hint.
The newest predictions by ‘AstroTash’ screened final Friday night time, ominously warning “Settle for what you may’t change,” however supplied no perception into their very own destiny as a part of a information bulletin future.
The introduction of horoscopes by information boss Anthony de Ceglie has been an try to strive new concepts in probably the most routine of all TV codecs. But when daring is the phrase, it has additionally been met with greater than its share of criticism.
Social media has variously described their inclusion as “taking the piss / laughable / garbage / bullshit / not information / treating the viewers as morons” and extra…
TV Tonight understands they’ve additionally raised eyebrows inside Seven community itself and had been a matter of some dialogue at a current Seven Information weekly assembly.
In October De Ceglie defended their inclusion and affect on viewers numbers.
“For these protecting rely, since we launched our Star Indicators and our satire, our scores have gone up, not gone down….. My level is just that Seven is making an attempt new issues and the world isn’t coming to an finish,” he informed the Melbourne Press Membership.
However the hole with 9 Information is now tight, final week with Seven’s weeknight information solely narrowly forward at 1.08m to 9’s 1.06m.
A Seven Information spokesperson informed TV Tonight, “Through the vacation, non-ratings interval some segments will take a breather as we check out how they may come again subsequent yr. ….We’re actually pleased with how we’re trialing new issues and can proceed to take action in 2025.”
A satire section with Mark Humphries was additionally launched in July because the 6:57 Information on Friday bulletins.
Humphries has been absent for the previous two Fridays as a consequence of touring commitments however Seven has confirmed he continues in 2025. He returns on December 20.