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PR professional Dale Bhagwagar reframes Bollywood’s additional time debate


In a thought-provoking panel dialogue on ET Now Swadesh, Bollywood PR professional Dale Bhagwagar gave a wise spin to the problem of actors dealing with additional time hours in capturing, after becoming a member of a rising refrain of business voices, together with these of Deepika Padukone and Pankaj Tripathi. As an alternative of calling it an additional time situation, Dale Bhagwagar highlighted the pressing want for higher time administration to deal with the problem of honest work hours for actors and technicians within the leisure business in Mumbai.

The phase, titled ‘Cheap Work Hours within the Leisure Trade: A Shopper or Creator Concern’, introduced collectively a various and insightful panel moderated by the versatile and multi-faceted anchor Kavita Thapliyal. The dialogue featured Dale Bhagwagar, well-known actress Payal Rohatgi, famend publicist Sonia Kulkarni of Hunk Golden, and esteemed psychologist Dr. Sabeen Ahsan; every contributing beneficial views on the implications of overworking inside the artistic business.

Discussing the calls for and dynamics of prolonged work hours, Bhagwagar careworn, “Additional time isn’t ardour, it’s poor time administration,” stating that when manufacturing items fail to respect time, creativity declines, well being suffers, and the top product loses integrity.

Bhagwagar argued that the true situation lies not within the further hours themselves, however within the chaotic planning and operational inefficiencies behind them. “The leisure business runs on ardour. However that zeal have to be backed by construction,” he stated, which means that respecting time is respecting individuals.

Usually hailed because the Father of Bollywood PR for having began the primary leisure PR company in India within the Nineteen Nineties and for bringing organisation and construction to an business that beforehand relied solely on impartial solo publicists, Bhagwagar brings a long time of authority and expertise to such conversations. By way of his flagship agency, the leisure PR company Dale Bhagwagar Media Group, he has dealt with picture constructing and disaster administration for over 300 celebrities, whereas shaping the PR narrative in fashionable Bollywood.

Kulkarni praised the braveness it takes for stars to interrupt their silence, however identified that even Deepika Padukone appeared to have waited till she had reached a sure stature to talk up. Bhagwagar acknowledged this, emphasizing that systemic change shouldn’t depend upon star energy alone. “We additionally want a authorized and moral framework that safeguards everybody, no matter the place they stand on the ladder of fame,” he remarked.

Actress Payal Rohatgi recommended that working further hours typically boils down to private ambition and selection. Bhagwagar agreed, with an important distinction: “Sure, it may be about willingness to work extra hours, although producers even have an obligation, ethically and creatively, to handle time with care,” he acknowledged throughout the panel dialogue.

Dr. Sabeen supported the argument from a psychological standpoint, warning that prolonged work hours can have severe psychological well being implications, notably in high-pressure artistic environments.

Bhagwagar additional defined how time mismanagement on units drains actors, frustrates crew members, and in the end harms the ultimate output. Later, commenting on the subject on social media, he added, “Think about the features if name occasions have been revered, scenes pre-planned, and breaks honoured. It’s not idealism, it’s operational hygiene.”

By way of his next-gen PR company Hybrid Media, Bhagwagar continues to form the evolving digital panorama by seamlessly mixing conventional publicity with progressive digital methods to craft impactful, cross-platform model narratives for each personalities and types.

As a PR thought chief, Dale Bhagwagar famous, “We spend time discussing budgets, expertise, and advertising and marketing methods, however ignore time self-discipline at our peril.” His insights come not simply from principle however from lived, hands-on business expertise. Because the dialog round sustainable work practices in showbiz features momentum, Bollywood’s solely PR guru made his message clear. That the glamour of the business have to be matched with higher ground-level self-discipline.



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