SBS has opened purposes for its annual SBS Media’s Sustainability Problem.
SBS is providing $500,000 in promoting stock for one of the best TV advert normalising sustainable behaviour and highlighting higher environmental shopper practices.
Kate Younger, Nationwide Supervisor of SBS CulturalConnect mentioned: “in launching the SBS Media Sustainability Problem, we’re asking manufacturers and businesses to work with us to drive optimistic change to guard our planet by rethinking how they authentically symbolize sustainability of their advertising and marketing campaigns.
“SBS has made severe inroads in measuring and dealing to scale back our environmental footprint, however we all know change solely comes about once we work collectively, and thru this initiative, we’re offering a platform to raise inventive concepts that normalise sustainable practices to Australian audiences.
“In 2017, SBS Media launched the Range Works Problem designed to encourage Australia’s promoting business to rethink how range is represented of their advertising and marketing campaigns.
“We’ve seen the impression inclusive advertising and marketing has had in Australia, and we’re once more placing up important stock to assist drive creativity and revolutionary considering in normalising sustainable behaviours.”
The problem is open for submissions till March 31 with manufacturers and businesses requested to go to on-line and submit a 30 second tv script. The jury will decide the script and rationale, with entries to be shortlisted in April and a last winner introduced in Q3 of 2025.
SBS confirmed the jury for the SBS Media Problem would encompass: Adam Liaw, host of SBS’s The Prepare dinner Up and Co-Chair of Sustainable Screens Australia; Jane Palfreyman, SBS Chief Advertising and marketing and Industrial Officer (Chair); John Pabon, Sustainability Creator and Advisor at Fulcrum Strategic Advisors; Abigail Thomas, SBS Head of Sustainability, and Kate Younger, Nationwide Supervisor CulturalConnect.
The successful advert may even obtain consulting providers and coaching by means of Sustainable Screens Australia to assist make sure the commercial meets finest apply for sustainable manufacturing.
“I’m very proud to be concerned within the SBS Media Sustainable Media Problem,” mentioned Liaw. “As Co-Chair of Sustainable Screens Australia (SSA), I do know that is such an vital initiative. The Prepare dinner Up with Adam Liaw is the primary Australian tv program to have its carbon footprint authorized by Sustainable Screens Australia, and we wish to encourage extra productions and advertisers to be occupied with the carbon footprint of their productions.”
