March 28, 2025
The sports activities drink is available in three tasty flavors: Tropical Punch, Orange Mango Twist and Lemon Lime.
Former first girl Michelle Obama and four-time NBA champion Steph Curry are teaming as much as launch PLEZi Hydration, a more healthy sports activities drink choice.
Obama and Curry are well-known advocates of more healthy meals and beverage choices; Obama says she and her “longtime associates” are proud to supply “a greater choice for anybody trying to keep energetic and hydrated with out compromise.”
“At PLEZi Vitamin, we’re all the time searching for methods to shake up the dialog round vitamin and make more healthy selections simpler for everybody,” the previous first girl mentioned.
“It’s been such an important journey teaming up with our good associates, Stephen and Ayesha Curry, to create a game-changing sports activities hydration drink. With enter from registered dietitians, PLEZi Hydration is filled with extra potassium, much less sugar, and decrease sodium — all whereas tasting nice.”
Co-founded by PLEZi Vitamin and Obama in 2023, the corporate goals to supply wholesome choices to households nationwide. The Golden State Warriors participant is the model’s athletic face. He’s the first-ever NBA participant to document 3,000 profession three-pointers, and his spouse, Ayesha Curry, is an investor within the firm.
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The sports activities drink is available in three tasty flavors: Tropical Punch, Orange Mango Twist, and Lemon Lime. Curry revealed that the drink holds “good components and unbeatable taste. “Every bottle accommodates 12g of sugar, in comparison with the 28g present in most ‘main’ sports activities drinks, 120mg of sodium, and 500mg of potassium. In distinction, others have 70mg and 90mg of vitamin C.
Whereas the 37-year-old Curry admits the trade is oversaturated, he says PLEZi’s deal with well being and wellness makes the drink stand out from rivals.
“We’ve created one thing with good components and unbeatable taste, so folks can gas their our bodies the best approach. No nonsense, no shortcuts — as a result of the following technology deserves higher,” Curry mentioned, in line with CNBC.
With PLEZi that means “enjoyable” in Creole, Curry and Obama be part of a rising checklist of athletes and celebrities investing in sports activities and power drinks, together with the late Kobe Bryant’s funding in Physique Armor and LeBron James with Mtn Dew Rise. A differentiator between PLEZi and others is how invested the workforce was in bringing the drink to gentle. Outdoors of being an investor, Curry assisted on every little thing from the precise beverage to the packaging.
Ayesha stepped in with the style and creation of the drink along with her culinary background.
As a begin, PLEZis will likely be bought on the West Coast at Walmart, Albertsons, and Safeway places in California, with the 16.9-ounce bottles promoting for $2.29 every, with 70 energy per bottle. The drink may also be out there on Amazon.
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