Might 6, 2025
The clip acquired reward for its storytelling and path by Obama.
Malia Obama continues to make her mark in leisure. The previous president’s daughter directed two visuals for A’ja Wilson’s Nike sneaker industrial.
The primary daughter of Barack and Michelle Obama has sat within the director’s chair earlier than, directing her personal brief movie The Coronary heart that made its technique to the 2024 Sundance Movie Competition. Now, the younger filmmaker has earned one other notch on her resume with this new inspiring industrial for Nike.
The industrial focuses on the discharge of Wilson’s new signature shoe with the athletic put on model, fittingly deemed the A’One. Obama directed two movies for the sneaker rollout forward of the A’One’s official drop on Might 6.
One of many movies pays tribute to Black girlhood, as a younger Black woman teaches Wilson a reimagined model of the “Miss Mary Mack” hand clapping sport. This time, the basic childhood sport has strains that pay tribute to Wilson’s basketball profession, stating nobody can take her prime spot.
“A’ja Wilson’s on prime, prime, prime,” the woman sings. “Can’t take her spot, spot, spot.”
“Woman, let me present you the way an expert does it,” shared the little woman as she continued the track.
“She’s an actual one by way of by way of by way of. At all times does what she’ll do do do,” continued the child.
“She gained MVP,P,P. 1 2, and three, 3, 3. Her sport is tea, tea, tea. she made historical past, -ry, -ry,” she sang. “And when you discuss smack, smack, smack, she’s gonna clap again, again, again.”
After Wilson lastly “100%” acquired it, the duo carried out that final verse collectively within the heartwarming clip.
They continued, “Her drips elite, -lite, -lite. It might’t be beat, beat, beat. She’s A’One, its clear, clear clear. Cuz A’ja’s prime tier, tier, tier.”
The second video directed by Obama exhibits Wilson throughout an interview at Large T’s Bar-B-Que in Columbia, South Carolina. Town will not be solely her birthplace, but additionally the place she gained a NCAA championship with the College of South Carolina Gamecocks. Her former coach at USC, Daybreak Staley, additionally makes a cameo within the full industrial.
The commercials acquired reward, with watchers applauding the clips for its concentrate on Black feminine youth expression and group. Obama, who usually retains a low profile regardless of her fame, was later revealed as a director after behind-the-scenes footage made the rounds on social media. The images confirmed Obama in motion as she guided Wilson and her younger scene companion throughout the porch clip.
FUN FACT: Malia Obama was one of many administrators on @_ajawilson22‘s newest Nike advert 👏 https://t.co/dbEiFdkA9Z pic.twitter.com/3U4RcsHH3y
— Sole Retriever (@SoleRetriever) Might 4, 2025
Obama has held many roles throughout the filmmaking course of, together with a author’s credit score for Donald Glover’s 2023 present Swarm for Amazon Prime Video. Now, the 26-year-old is spreading her personal wings as she leads new initiatives.
The complete Nike industrial, titled “One among A’Sort” could be seen beneath.
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