Some TV reveals draw viewers again to Free to Air, and youthful viewers to Broadcast Video on Demand websites corresponding to 9Now.
Married At First Sight has damaged BVOD numbers for a industrial FTA present with seven episodes now every watched by a couple of million viewers solely on 9Now.
40% of the Complete TV common viewers is considered on 9Now, rising to 60% of Folks 16-39.
Launch episode BVOD Complete viewers watched by 1.110 million viewers since January 27
Episode two BVOD Complete viewers watched by 1.114 million viewers since January 28
Episode three BVOD Complete viewers watched by 1.123 million viewers since January 29
Episode 4 BVOD Complete viewers watched by 1.110 million viewers since January 30
Episode six BVOD Complete viewers watched by 1.046 million viewers since February 3
Episode seven BVOD Complete viewers watched by 1.081 million viewers since February 4
Episode eight BVOD Complete viewers watched by 1.050 million viewers since February 5
Throughout Complete TV, MAFS has additionally seen double-digit progress on broadcast TV.
The sequence to this point has recorded a median Complete TV viewers of two.45 million, with broadcast TV up 15% YoY and BVOD up an enormous 36% YoY.
Complete TV progress is 23% YoY.
Hamish Turner, Director of 9Now and Programming, stated: “Married at First Sight resonates with Australians like no different program. With the sequence holding up a mirror to society, the story arc of MAFS offers not solely the basic watercooler dialog, however can be related to right now’s advanced world of relationship and relationships. Its success continues to drive huge engagement throughout all platforms, with the format seeing unbelievable yearly progress and engagement that’s essential to sustaining audiences all year long.”
Matt James, 9’s Appearing Chief Gross sales Officer, stated: “The essential mass engagement from Australians that Married At First Sight attracts is undeniably a sign of the facility of tv. With greater than half of 9Now viewers coming from 16-39s who’re deeply engaged with every episode, there is no such thing as a different platform the place advertisers can attain this viewers at scale in a premium, brand-safe atmosphere in such a small window of time.”
Supply: TVMAP Program Analyser, OzTAM VOZ Knowledge ,Nationwide (inc Spill), Married at First Sight, Cumulative Attain (consists of encores), Common Viewers (excludes encores), 27/01/2025 – 17/02/2025 v 29/01/2024 – 19/02/2024, Complete Folks, Folks 16-39, Complete TV, Complete Broadcast, Complete BVOD. Consolidated 28 as at 17/02, YoY primarily based on When Watched for like for like comparability. Knowledge copyright © OzTAM 2025
