April 23, 2025
Upon the information, Lamar remarked on Chanel’s “timeless legacy” in style and tradition.
Kendrick Lamar has signed a take care of Chanel to turn out to be a model ambassador for his or her eyewear line.
Lamar will make his partnership with the French style home official in a brand new marketing campaign slated to launch this week. Because the face of its eyewear, Lamar will proceed his relationship with Chanel that started a number of years again.
In keeping with Hypebeast, Lamar first started rocking the double-c emblem on the 2023 Met Gala. The occasion additionally celebrated the style visionary and former inventive director of Chanel, Karl Lagerfeld. The posh model and Lamar joined forces once more the next yr for his or her high fashion present in January. The 37-year-old, alongside inventive companion Dave Free, designed the present’s set with an accompanying brief movie.
Upon the announcement of their furthered connection, Lamar famous Chanel’s “timeless legacy.” Though the style home primarily caters to girls’s clothes, Lamar rightfully suspected that he would characterize their eyewear.
“Chanel has a timeless legacy and that’s all the time one thing I can get behind. Since they don’t make garments for males, I knew it must be glasses,” he shared in an assertion.
The partnership additionally comes at a time the place Lamar’s personal recognition and artistry have reached even better heights. The multi-Grammy winner, who additionally reigns as the primary and solely rapper to win a Pulitzer prize, continues to reel in the acclaim from his hit observe “Not Like Us” and accompanying GNX album. Lamar additionally headlined this yr’s NFL Tremendous Bowl Halftime present, bringing his visible excellence to one of many largest levels in sports activities and music.
Chanel hopes to attract extra eyes to this sector of its model. Lamar’s inclusion, contemplating his standout yr, additionally marks a brand new period for the accent.
“We strongly consider in eyewear and its potential. Greater than a easy style accent, eyewear is a part of the Chanel attract and is repeatedly seen on the runway,” stated Chanel style president, Bruno Pavlovsky. “Its versatile model, taking part in with the home codes, brings a completion to the silhouette. Via the ‘Chanel & moi’ program, we developed varied providers for this class, to be able to supply an ideal match and the very best expertise to our shoppers.”
With the information, followers can perhaps catch Lamar donning Chanel sun shades as he performs on his Grand Nationwide Tour with Sza.
