The Jonas Brothers are cooking one thing up with Crumbl Cookie!
On Monday, Jan. 20, Crumbl launched their limited-time launch with the Jonas Brothers and Rob’s Backstage Caramel Popcorn.
“Yo! We made a cookie!” Joe Jonas, 35, wrote over a photograph announcement shared to his Instagram Tales — displaying off the buttery cookie topped with creamy caramel frosting, melted caramel drizzle and Rob’s Backstage Caramel Popcorn.
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The candy deal with is accessible now by way of Jan. 25 (whereas provides final) and can be freshly baked in any respect Crumbl places throughout the USA, Canada and Puerto Rico, in accordance with a press launch shared with PEOPLE.
In a video shared to Crumbl’s Instagram account Monday, Joe joined his well-known siblings — Kevin Jonas, 37, and Nick Jonas, 32 — as they took over Crumbl’s kitchen, serving to to bake the latest cookie to be featured from their model.
An worker positioned a completely adorned cookie on a sheet pan for example of how the finished product ought to look. They surrounded the candy deal with with unfinished cookies, prepared for the “Burnin’ Up” hitmakers to point out off their design abilities.
Nick was first up, holding an icing tube whereas ready for his cue to go.
“I would love, if it’s okay, I would love you folks to guage us,” Joe mentioned within the video as the remainder of the Crumbl employees watched the pleasant competitors amongst the brothers.
When it was Joe’s flip, he channeled his inside “Salt Bae” as he drizzled popcorn on high of the cookie.
Final, however not least was Kevin, who appeared tremendous targeted whereas doing his design, gaining reward from the staff. He completed by including a handful of popcorn quite than the instructed sprinkle.
The caramel popcorn cookie is available in giant and mini sizes.
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Crumbl cofounder Sawyer Hemsley known as the collaboration “a candy new hit,” including, “Pairing our iconic cookies with Rob’s Backstage Popcorn and The Jonas Brothers is a match made in music heaven. The brother’s go-to snack is one thing that must be shared with our prospects and we won’t consider a greater method to kick off 2025.”
“It’s superb to see Rob’s Backstage Popcorn reworked from a tasty deal with to a scrumptious cookie with this Crumbl collaboration,” Rob’s Backstage Popcorn cofounder Harrison Fugman mentioned in an announcement.
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Crumbl additionally introduced by way of Instagram that the corporate could be internet hosting a giveaway for 5 fortunate winners.
Followers have till Thursday, Jan. 23 at 11:59 p.m. MT to enter for an opportunity to win a collection of prizes from a signed Jonas Brothers album and Jonas Brothers merch, to Rob’s Popcorn merch bundle and a Crumbl present card.
Rob’s Backstage Popcorn has deep ties to the Jonas Brothers. The popcorn recipe was devised by Rob Garbowsky, father of their former guitarist and shut buddy Greg, in accordance with the model’s web site. The popcorn grew to become the Jonas Brothers’ favourite snack and the corporate has labored with different celebrities, together with Priyanka Chopra Jonas and Kelly Clarkson on different flavors.