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Issa Rae’s ColorCreative Types Strategic Partnership


Issa Rae, georgia state university

Issa Rae scored funding backing for her ColorCreative manufacturing and administration firm.


Issa Rae’s administration and manufacturing firm, ColorCreative, has secured funding backing from Harbourview Fairness Companions.

Rae was slated to formally announce the partnership on the Cannes Lions Pageant on June 17, in keeping with The Hollywood Reporter. The partnership seems to be to “broaden its expertise illustration and manufacturing capabilities whereas additionally accelerating the creation and possession of unique content material,” in keeping with a press launch.

Phrases of the deal weren’t launched.

“We constructed ColorCreative to be a house for visionary expertise and distinct, multifaceted tales,” Rae mentioned in an announcement. “Partnering with HarbourView permits us to dream even greater whereas staying true to our mission of helming and supporting the sorts of tasks that made us fall in love with storytelling.”

ColorCreative doubled its income from 2023 to 2024. Rae co-founded the corporate in 2014 with Deniese Davis and Talitha Watkins.

ColorCreative, based to create alternatives for underrepresented creators in TV, movie, digital, and branded content material, will start manufacturing on its first slate of tasks beneath the HarbourView partnership early subsequent yr.

“This partnership marks a defining second in ColorCreative’s journey,” mentioned Watkins, president of ColorCreative. “We’ve at all times believed that culturally pushed content material may also be commercially highly effective. With HarbourView’s partnership, we imagine we now have the assets and attain to take our imaginative and prescient to the worldwide stage— with out compromising the inventive integrity that defines us.”

The brand new enterprise follows ColorCreative’s partnership with Tubi, introduced final October, to launch Stubio, a platform giving 5 inventive groups the possibility to develop and debut their first tasks on the streaming service. By way of its administration division, ColorCreative will mentor the chosen creators, whereas Tubi supplies funding for his or her productions.

“To have the ability to take part in a pipeline for the subsequent era of creators to have a quick monitor into this trade is all that I’m about,” Rae instructed HuffPost on the time. “And to have the ability to additionally mentor these creatives on their journey, in an organized, cohesive strategy to produce one thing tangible, can also be what I’m about.”

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