Grammy-winning singer-songwriter Ella Mai and rapper Lil Tecca are the most recent faces becoming a member of Foot Locker’s Keep In Rotation marketing campaign.
With the newest expertise drop from its Spring/Summer time ’25 marketing campaign, Foot Locker is spotlighting daring self-expression and individuality by means of sneaker tradition. At present’s announcement introduces a recent lineup of cultural tastemakers who be a part of a rising roster shaping this season’s sneaker narrative.
Designed to resonate with Gen Z’s life-style and artistic mindset, Keep in Rotation channels themes of neighborhood, versatility, and genuine self-expression. The marketing campaign fuses model, music, and sport, tapping into Gen Z’s longing for trend freedom and cultural connection.
At present’s launch brings a brand new wave of influential voices into the fold:
Ella Mai steps in with a refined, athleisure-forward collaboration with New Steadiness, that includes modern silhouettes just like the 9060, 740, and 1906R.
“For me, model means feeling each comfy and assured,” Mai instructed the model. “Teaming up with Foot Locker felt proper. These New Steadiness sneakers ship each time—whether or not I’m on stage or simply hanging with buddies.”
Lil Tecca, recognized for his genre-bending music and distinctive private model, companions with adidas to rejoice the enduring attraction of classics just like the Handball Spezial, Samba, and Celebrity.
“Sneakers have at all times been a giant a part of how I categorical myself,” Tecca shared. “This marketing campaign lets me deliver persona to timeless adidas staples.”
They be a part of LSU basketball star and rapper Flau’jae Johnson, who represents PUMA, alongside high seasonal picks from Nike, Jordan Model, On, ASICS, Saucony, HOKA, and others—creating an expansive model universe that invitations experimentation and self-assurance.
Foot Locker’s strategy is easy: empower people to unlock “any model of your self” by means of model. The marketing campaign’s aesthetic celebrates the eclectic—from retro trainers with Y2K attraction to skate-inspired classics from Vans and Converse. Trending types just like the Nike Air Max Dn8 and Jordan 4 RM deliver a mixture of heritage and hype, whereas impartial and vivid colorways enable wearers to decorate up or down relying on their temper.
Keep in Rotation is now dwell at Foot Locker shops and on-line, with new expertise and seasonal drops rolling out all through the Spring and Summer time.
