Subscription video on demand suppliers spent $341 million on Australian packages within the 2023–24 monetary yr, up from $324 million in 2022–23, in accordance with new knowledge from the ACMA.
This included a $6 million improve in expenditure for commissioned packages, primarily throughout the grownup drama and lightweight leisure genres, and an $11 million improve in expenditure on acquired packages.
Nonetheless, there was decreased expenditure on Australian kids’s packages and Australian documentary.
The info comes from the fifth ACMA SVOD Australian content material report and contains figures offered on a voluntary foundation from Prime Video, Disney+, Netflix, Paramount+ and Stan.
It doe not embrace Apple TV+.
General, Australians had been in a position to watch extra Australian content material throughout all 5 SVOD companies. At 30 June 2024, 3,776 Australian program titles had been accessible to Australian audiences throughout these companies, up from 3,757 within the earlier yr.
Australian packages continued to be accessible to worldwide audiences. For 2023–24, the biggest variety of Australian program titles and hours had been accessible in North and South American international locations.
Along with expenditure on Australian content material, suppliers additionally spent $200 million on buying, producing, or investing in 32 Australian-related packages, which meet some, however not all the standards to be categorised as Australian content material.
This expenditure included commissioning Australian-related packages, producing international packages in Australia, and offering long-term employment alternatives by way of native manufacturing services.
Display Producers Australia:
“At present’s ACMA report displays the sequence of coverage failures suffered upon the display trade over numerous years and paints an more and more bleak image of the extent of funding in Australian display tradition more and more dominated by international streaming companies, which yr on yr replicate a lower within the variety of packages being made in Australia; a collapse in funding in kids’s and documentary content material; and masking of precise funding on account of more and more murky reporting. In actual phrases, it’s expenditure on Sport in an Olympic yr that hides the general decline and masks the abject failure of presidency coverage that sits behind this,” mentioned SPA CEO Matthew Deaner.
“Essential within the knowledge is a decline in reported program commissioning by 18% in 2023-24 (55) in comparison with 2022-23 (67).
“These delayed figures issued a minute earlier than midnight, are unverified and proceed to inaccurately painting the precise funding made by SVOD companies provided that as much as half of the cash being reported comes from exterior sources together with producer, distributor and Authorities contributions.
“What can’t be masked right here, nonetheless, is that expenditure on kids’s drama, kids’s non-drama and documentary packages decreased to their lowest ranges since reporting began in 2019–20.
“The Australian display tales should not getting a good go from streaming platforms. Till the Australian Authorities places some native content material guidelines in place, it’ll proceed to be all take and no give for Australian audiences and jobs.
“This difficulty has been on the Authorities’s ‘to-do’ record for the previous two years, and whereas we wait and the trade declines, 1000’s of Australians lose their jobs and 1000’s of Australian kids develop up on a weight-reduction plan of primarily American tradition, not their very own,” mentioned Deaner.
