Black girls aren’t simply pushing tradition ahead; we’re constructing the platforms, too.
And as we have a good time Worldwide Black Ladies’s Historical past Month, Atlanta’s personal powerhouse entrepreneur Chanel Nicole Scott simply added one other historic win to her résumé.
The creator, strategist, and media mogul has formally been named Chief Advertising Officer of In The Black Community (ITBN), the brand new hybrid TVOD + AVOD streaming platform amplifying tales from throughout the worldwide Black diaspora. The community was based by famend tv producer, filmmaker, and leisure trade govt James DuBose, and now, with Scott on the advertising helm, it’s clear the cultural takeover is just simply starting.
A Cultural Storyteller With a Founder’s Mindset
In relation to shaping narratives and scaling manufacturers, Chanel Nicole Scott is already that lady.
Earlier than moving into this govt function, she constructed a formidable empire on the intersection of entrepreneurship, digital development, and model growth. She’s the creator of CheMinistry, the hit relationship sequence that aired on FOX Soul, and Relationships Matter, now streaming on ITBN.
Scott additionally took a multimillion-dollar tech startup to profitability inside its first 12 months — a feat that proves her enterprise acumen hits simply as arduous as her inventive instincts.
Her new function at ITBN comes at a transformative time, not only for media however for Black girls main in tech, wellness, and storytelling. It’s a serious flex that sends a transparent message: Black girls aren’t simply collaborating in tradition — we’re operating it.
Main With Objective, Therapeutic Via Storytelling
Scott’s appointment isn’t simply one other company announcement — it’s a cultural shift in movement.
As ITBN’s new CMO, she’s bringing an emotionally clever strategy to media, one which facilities therapeutic, illustration, and the fullness of Black experiences throughout the diaspora.
Her management model is completely aligned with the upcoming commemorations on the calendar, together with Psychological Well being Consciousness Month, Ladies’s Well being Month, and Small Enterprise Month. Chanel Nicole Scott isn’t simply scaling platforms — she’s redefining what success appears like when Black girls are given the reins to form storytelling with coronary heart, technique, and authenticity.
What’s Subsequent for In The Black Community?
As CMO, Scott is about to spearhead ITBN’s advertising technique simply in time for main initiatives like Black Music Month in June.
She’ll be on the forefront of amplifying cultural programming, crafting model tales that prioritize Black voices, and additional establishing ITBN as a must-watch vacation spot for world Black content material.
And if her observe file is any indication, Chanel Nicole Scott’s influence shall be felt far past the advertising division.
One factor’s for certain: the way forward for Black media appears loads like us — daring, good, and constructed on function.
