February 25, 2025
The industrial featured Beyoncé in a bedazzled denim set as she performed pool in opposition to actor Timothy Olymphant.
Beyoncé is again in her Levi’s Jean for a brand new industrial with the American denim firm. On this newest function, the singer confirmed off her bottom in a bedazzled two-piece denim go well with.
The “Levii’s Denims” singer continued her partnership with the model within the industrial “Chapter 2: Pool Corridor.” The commercial featured Beyoncé in a bejeweled denim jacket and matching pants taking part in pool at a bar in opposition to actor Timothy Olyphant.
The clip reveals Beyoncé seemingly successful the sport in her nation glam apparel. After all, the video additionally featured her hit tune with Publish Malone.
“in my denims,” captioned the star, utilizing the “ii” depicted all through her Cowboy Carter album tracklist.
The model shared extra particulars on its newest visible with the Grammy winner for its “Dwell in Levii’s” marketing campaign. Levi’s referred to the star as a “denim cowboy” who dressed prepared for a win.
“Together with her eye on the prize, our denim cowboy bets all of it on the nook pocket,” expressed Levi’s on the web site. “She’s the challenger he by no means noticed coming, and her victory isn’t simply received – it’s worn.”
Like its predecessor, the industrial reimagines basic Levi’s advertisements with the worldwide celebrity. Their partnership with Beyoncé got here shortly after the singer launched her extremely acclaimed album. The undertaking not too long ago received Greatest Nation Album and Album of the 12 months on the 2025 Grammy Awards.
Proving what Levi’s CEO known as “The Beyoncé impact,” the primary advert that includes the artist resulted in a $5 million Media Influence Worth (MIV), beforehand lined on BLACK ENTERPRISE. On this second installment, Levi’s hopes to continue to grow with Beyoncé as its newest ambassador.
For followers desirous to emulate Beyoncé’s Levi’s search for her upcoming Cowboy Carter tour, the clothes firm additionally has choices impressed by her outfit. Whereas the bedazzled model stays strictly for Queen Bey, the Beyhive can nonetheless store comparable items on Levi’s web site.
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