Beyoncé and her mother, Tina Knowles, got here collectively for a video selling the launch of their haircare line, Cécred, at Ulta Magnificence.
The 2 magnificence firms shared a joint Instagram video on April 6, that confirmed Beyoncé making use of her Cécred Nourishing Hair Oil to her platinum blond hair. She then fingers the bottle to her mother, who seals it and passes it to a staffer, who fingers it to a different staff member. The ultimate staffer locations the oil on Cécred’s product show shelf at Ulta.
“Operation get @cecred at @ultabeauty is formally COMPLETE, with the assistance of the large boss and founder, @beyonce! Accessible NOW at your native Ulta Magnificence retailer and ultabeauty.com,” the caption learn.
The Ulta launch comes two months after Beyoncé revealed that her haircare line could be increasing to the main magnificence retailer following its unique availability on cecred.com. All 16 merchandise from the Basis Assortment, together with best-sellers just like the Nourishing Hair Oil, Restoring Hair & Edge Drops, Moisture Sealing Lotion, and Fermented Rice & Rose Protein Ritual, at the moment are accessible on-line at Ulta.
Ranging in worth from $16 to $56, Cécred’s merchandise embody hydrating and clarifying shampoos and conditioners, hair instruments, travel-sized choices, and unique bundles, which have been receiving rave critiques since its official launch in 2024. Alongside the Ulta launch, followers may expertise the inclusive haircare model by therapies and salon occasions at choose areas.
The gathering options hydration and restore kits, styling combs, vented paddle brushes, and different important hair instruments. Now by April 19—or whereas provides final—buyers can obtain a free limited-edition beauty bag with their Cécred buy. Followers of the worldwide pop famous person are applauding Cécred’s outcomes and enlargement into Ulta.
“I haven’t used this oil, however the oil drops left my daughter’s hair feeling so comfortable with out weighing it down,” one fan wrote.
“Actually doing my wash day proper now with @cecred earlier than I head to @ultabeauty this morning!” added another person.
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