April 9, 2025
Tyla’s new assortment of charms additionally embody items to spell out “TYGER,” a salute to her rising fanbase
Tyla is exhibiting like to her “Tyger” fanbase in a brand new marketing campaign for Pandora Jewellery.
The “Water” singer introduced her function as the corporate’s model ambassador by a photoshoot of knickknack she designed, which features a not-so delicate nod to her followers.
In one of many marketing campaign pictures, Tyla confirmed off her again that includes a necklace that spelled out “TYGER,” the member title of her loyal fanbase.
The “Pandora Styled By Tyla” assortment additionally contains charms handpicked by the Grammy winner. The items not solely symbolize her skyrocketing music profession, however her South African childhood.
One of many curated charms features a cherry blossom, which connects to the music video for her chart-topping hit, “Water.” One other allure, a Shark Tooth Mini, represents her South African heritage that shines by her artistry.
“[Pandora] jogs my memory a lot of residence as a result of my mother all the time made jewellery, and the birthstone charms remind me of the beads I used to have laying round in my home rising up,” stated Tyla on the announcement, as reported by Individuals. “Each time our mom needed us to not hassle her, she’d give us an enormous container of beads and my sisters and I’d make friendship bracelets all day… Now my Tygers can have matching friendship bracelets with me.”
As seen on Tylaf, the charms also can adorn hoop earrings, necklaces, and bracelets. Fellow “Tygers” that need to present their love for the 23-year-old songstress can recreate the standout piece as properly.
“By way of this collaboration, Pandora and Tyla rejoice the facility that jewellery holds to seize life’s most unforgettable moments, inspiring a brand new era to embrace their distinctive tales in their very own private expression,” in keeping with the discharge.
The specifically curated charms can be found on-line now at Pandora’s “Styled by Tyla” web page.
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