Eminem is just not the plaintiff within the lawsuit. Eight Mile Type controls his early catalog, and subsequently, filed the swimsuit. We’re advised Em doesn’t have possession in Eight Mile Type.

Eminem‘s journey or die for his residence state, however not with regards to a Ford dealership in Michigan utilizing his largest hit to promote restricted version vans.

Eight Mile Type, which controls a part of Em’s music catalog, fired off the lawsuit Monday towards LaFontaine Ford St. Clair — which owns a number of automobile dealerships — over a web based advert it began working final fall to advertise a restricted version Detroit Lions Ford F-150 pickup truck.

The advert is just not solely scored with “Lose Your self,” but it surely additionally encompasses a caption that reads, “You solely get one shot to personal a Particular Version Detroit Lions F-150.”

Intelligent, and perhaps they thought an enormous Lions fan like Eminem would let it slide, however to cite the person himself, “Snap again to actuality” … he is not giving it away.

Within the swimsuit, filed in federal court docket, Eight Mile Type says the Oscar-winning hit is extraordinarily worthwhile, which they know as a result of it was beforehand licensed to Chrysler for a 2011 Tremendous Bowl advert.

Eight Mile say authorized utilization of the tune generated thousands and thousands in gross sales for Chrysler … so, they’re actually not giving the Ford seller a free journey.

They’re asking a choose to award financial damages, and need the dealership to tug the advert instantly or threat dropping itself … in court docket.