Hollywood is establishing store in Utah … as a result of celebs are piling right into a small ski city for a well-known film pageant.

Sundance kicked off Friday and well-known people like Conan O’Brien and Rose Byrne made a number of the first appearances.

“Depraved” star Cynthia Erivo made it to the snow-covered city too … no phrase if she rode in on a brush.

John Lithgow and Olivia Coleman sat down for a dialog … answering questions and speaking films.

It isn’t simply movie stars both … Questlove is displaying Sundance Movie Pageant some love.

Fairly cool to see all these well-known people in a single place to have a good time films, however the true motion comes after they resolve to strap in and ski or snowboard down the mountain.