9 held all-staff conferences in the present day to announce a restructure of its Streaming and Broadcast division, together with a brand new management workforce.
Amongst the important thing adjustments, Director of Tv Michael Healy oversees commissions throughout 9, Stan and 9Now, whereas Stan Chief Content material Officer Cailah Scobie oversees acquisitions throughout the identical platforms.
The transfer, unveiled by 9’s Managing Director Streaming and Broadcast, Amanda Laing, is designed to drive progress and income alternatives for 9 and speed up key initiatives as a part of the Nine2028 transformation program.
The brand new Group Working Mannequin and Streaming and Broadcast Division introduced in January, now has new roles embody expanded duty for Channel 9, 9Now and Stan for the primary time, together with:
Govt Director – Leisure
Michael Healy’s 4 a long time of expertise creating profitable native content material that resonates with Australian audiences shall be leveraged throughout our free and subscription broadcast and streaming merchandise. Michael has an innate sensibility of what Australian audiences wish to watch, the expertise they love, and the tales that can ring a bell.
Govt Director – Leisure Content material Acquisitions
Led by Cailah Scobie who has intensive expertise throughout free and paid platforms, glorious credentials as a negotiator and deal-maker, and a capability to determine content material which is able to drive promoting and subscription revenues.
Govt Director – Information & Present Affairs
Fiona Expensive will proceed to steer Information & Present Affairs and drive this integral division and its storytelling throughout all manufacturers, in addition to the transformation of 9News.
Sport
Sport is on the core of 9’s DNA and the largest single space of funding throughout the 9 Group. Extensive World of Sports activities and Stan Sport are the muse of our world-class repute in sport manufacturing. To understand the total potential of this and drive efficiencies, these manufacturing groups shall be introduced collectively beneath the management of Brent Williams.
9 Managing Director Streaming and Broadcast Amanda Laing will lead a strategic program throughout all different parts of the 9 Group’s sport enterprise to determine “additional alternatives for efficiencies and progress” throughout promoting and subscription revenues, rights, and partnerships.
Chief Technique Officer – Streaming and Broadcast
A newly created place to assist drive strategic evaluation, planning, choices and execution throughout our suite of free and paid merchandise. 9 will quickly begin recruitment for this place.
Chief Advertising and marketing Officer – Streaming and Broadcast
A newly created position to steer a coordinated advertising workforce of passionate model specialists working throughout a number of platforms and channels. 9 will quickly begin recruitment for this place.
9’s State Managing Administrators:
In Qld (Kylie Blucher), WA (Clive Bingwa) and SA (Sean O’Brien) will now report back to Amanda Laing, to allow the expansion of all Streaming and Broadcast companies in these markets.
Complementing these structural and operational adjustments, three executives can have accountability for the P+L and strategic objectives of 9 Group’s streaming and broadcast merchandise.
Govt Director – Channel 9, 9 multi-channels and 9Now
Hamish Turner can have duty for the P+L of those free tv and free streaming companies.
Govt Director – Stan
With Stan a core progress alternative for 9, Dan Taylor shall be liable for the P+L of Stan.
Managing Director – Radio
As an necessary a part of the 9 Group, Radio will proceed to function because it does in the present day, delivering income and EBITDA contributions to the 9 Group beneath Tom Malone’s management.
These adjustments are efficient 1 July 2025 and all roles will report on to Amanda Laing.
“There’s immense alternative to drive progress for the 9 Group and powerful momentum already underway,” stated Laing.
“Whereas 9’s streaming and broadcast manufacturers have loved unbiased success, our energy lies within the energy of the 9 Group and in the present day’s adjustments are step one in unlocking that potential.
“We’re fortunate sufficient to have a number of the business’s high expertise and I’m excited to leverage their expertise throughout our streaming and broadcast manufacturers.”
In a be aware to employees Michael Healy advised the workforce, “I’m excited to tackle the position of Govt Director – Leisure. On this position I look ahead to working with you all to broaden and discover inventive alternatives throughout 9, 9Now and Stan. We will now additional collaborate and increase our storytelling and dialog with our audiences, throughout all our platforms. “
